Creative Europe – MEDIA

The MEDIA Strand of the Creative Europe programme supports the EU film and audiovisual industries in the development, distribution and promotion of their work.

Fund Information

Funding body:
European Commission
Maximum value:
Application deadline:

Extended Description

Creative Europe is the new framework programme for the cultural and creative sectors for 2014-2020. It brings together the 2007-2013 programmes (Culture 2007, MEDIA and MEDIA Mundus) into a single comprehensive framework programme.

The programme takes into account the feedback to the Commission’s Green paper ‘Unlocking the potential of the cultural and creative industries’ (COM (2010) 183), as well as the recommendations made by experts in the context of the culture open method of coordination and structured dialogue with the sector over the period 2008-2010.

Investing in the cultural and creative sectors directly contributes to the Europe 2020 strategy’s aim to promote smart, sustainable and inclusive growth. In 2008, the cultural and creative sectors contributed an estimated 4.5% to EU GDP, and employed some 3.8% of Europe’s workforce. Beyond this direct contribution to jobs and growth, these sectors trigger spill-overs in other areas such as tourism, content for ICT and provide benefits for education, social inclusion and social innovation.

The revised programme is a single comprehensive framework programme and consists of the following three strands:

  1. A Cross-sectoral Strand addressed to all cultural and creative sectors.
  2. A Culture Strand addressed to the culture and creative sectors.
  3. A MEDIA Strand addressed to the audiovisual sector.

The specific objectives of the MEDIA sub-programme are to:

  • Launch projects with a European dimension and nurture new technologies.
  • Enable European films and audiovisual works to find markets beyond national and European borders.
  • Fund training and development schemes.

The training and market access schemes have a new “Mundus” dimension under Creative Europe.

For 2014 three new initiatives will be launched in Audience Development & Film Literacy, International Co-productions and Video Games.

Eligibility Criteria

Organisations, businesses and institutions active in the film and audiovisual industries are eligible to participate.

Eligible actors may include:

  • Independent production companies.
  • Independent audiovisual production companies.
  • European cinema / theatrical distributors.
  • European entities – private companies, non-profit organisations, associations, charities, foundations, municipalities or Town Councils.

Participation in the programme is open to Member States, acceding countries, candidate countries and potential candidates benefiting from a pre-accession strategy.

Value Notes

The MEDIA sub-programme has a budget of approximately €817.6 million (56% of the Creative Europe budget of €1.46 billion).

Maximum grant awards are as follows:

Audiovisual Single Projects and Slate Funding

The maximum contribution will be 50% of the eligible costs submitted by the producer subject to the following limits:

The maximum subsidy awarded for Single Project is a lump sum of:

  • €60,000 for animation
  • €25,000 for creative documentary
  • €50,000 for fiction if the estimated production budget is equal/above €1.5 million.
  • €30,000 for fiction if the estimated production budget is below €1.5 million

The maximum financial contribution which may be awarded for Slate Funding is between €70,000 and € 200,000.

Television Programming

  • Drama and animation works – up to €500,000 or 12.5% of the total eligible costs, whichever is the lower.
  • Co-produced TV drama series with an eligible production budget of at least €10 million (consisting of at least six episodes each of a minimum length of 45 minutes) – maximum €1 million.
  • Creative documentary – up to €300,000 or 20% of the total eligible costs whichever is the lower.

Support for the transnational distribution of European Films – the “Cinema Selective” Scheme

  • A lump sum, according to the number of screens outreached, of between €2,800 and €150,000.

Film Festivals

  • A lump sum according to the number of European films in the programming of between €19,000 and €75,000.

Match Funding Restrictions

The percentage of project costs that the grant will cover will be detailed in the Call specification. Applicants must be able to meet the balance of project costs.

In-kind contributions are not eligible match funding. All match funding must be able to be entered in to an accounting system and “cash” must change hands.


The following restrictions apply:

  1. Individuals are not eligible to apply.
  2. The Culture Sub-programme will not support any projects including pornographic or racist material or advocating violence.
  3. Applicants must not be in a situation that would exclude them from participation and/or from award as defined by the Financial Regulation applicable to the general budget of the EU and its rules of application.
  4. No grant may be awarded retroactively for projects already completed.

Ineligible Costs:

  • Return on capital
  • Debt and debt service charges
  • Provisions for losses or debts
  • Interest owed
  • Doubtful debts
  • Exchange losses
  • Costs of transfers from the Agency charged by the bank of a beneficiary
  • Costs declared by a beneficiary in the framework of another action receiving an EU grant. (In particular, indirect costs shall not be eligible under a grant for a project awarded to a beneficiary who already receives an operating grant financed from the EU budget during the period in question)
  • Excessive or reckless expenditure
  • Contributions in kind
  • Deductible VAT

Terms and Conditions

Support is provided for the following measures:

  • The development of European audiovisual works, in particular films and television works such as fiction, documentaries, children’s and animated films, as well as interactive works such as videogames and multimedia with enhanced cross-border circulation potential.
  • Activities aiming at supporting European audiovisual production companies, in particular independent production companies, with a view to facilitating European and international co-productions of audiovisual works including television works.
  • Establishing systems of support for the distribution of non-national European films through theatrical distribution and on all other platforms as well as for international sales activities; in particular the subtitling, dubbing and audio-description of audiovisual works.
  • Initiatives presenting and promoting a diversity of European audiovisual works, including short films, such as festivals and other promotional events.
  • Activities aimed at promoting film literacy and at increasing audience’s knowledge of, and interest in, European audiovisual works, including the audiovisual and cinematographic film heritage, in particular among young audiences.

Single Projects and Slate Funding

Support is available for single projects or a Slate of three to five projects intended primarily for cinema release, television broadcasting or commercial exploitation on digital platforms in the following categories:

  • Animation
  • Creative documentary
  • Fiction

Eligible audiovisual works include:

  • Feature films, animations and creative documentaries of a minimum length of 60 minutes intended primarily for cinema release.
  • Drama films (one-off or series) of a total duration of minimum 90 minutes, animation (one-off or series) of a total duration of minimum 24 minutes and creative documentaries (one-off or series) of a duration of minimum 50 minutes (in case of series the minimum length per episode is 25 minutes) intended primarily for the purposes of television or digital platform exploitation.

Television Programming

The audiovisual work must be an independent European television production (fiction, animation or creative documentary) involving the participation of at least three broadcasting companies from several Member States or countries participating in the programme.

Distribution Selective Scheme – Support for the transnational distribution of European Films

The aim of this scheme is to encourage and support the wider transnational distribution of recent non-national European films by encouraging theatrical distributors in particular to invest in promotion and adequate distribution of non-national European films. The scheme also aims to encourage the development of links between the production and distribution sector thus improving the competitive position of non-national European films.

Support is for campaigns for the distribution of non-national European films, submitted as part of an eligible grouping of minimum seven distributors coordinated by the sales agent of the film.

The film must have been majority produced by a producer/producers established in countries participating in the MEDIA sub-programme and made with a significant participation by professionals from those countries. The film must be a recent work of fiction, animation or documentary of more than 60 minutes long and from a different country than the country of distribution.

Films from the UK must have a production budget of maximum of €10 million.

Support for Film Festivals

Audiovisual festivals which contribute to the priorities of the programme, in particular audience development as a means of stimulating interest in and improving access to European audiovisual works. Festivals must also meet the following conditions:

  • A minimum of 70% of the eligible programming presented to the public during the festival, or a minimum of 100 feature films (or 400 short films) must originate from countries participating in the MEDIA Sub-programme, of which, 50% of the films must be non-national and at least 15 of such countries must be represented.

Funding will be targeted at projects which:

  • Demonstrate strong efficiency in audience development (especially toward young audience) by implementing activities before, during or after the event including year-long activities and/or decentralisation to other cities (with smaller partner festivals) and/or any efficient outreach activities towards non-core film festival audience.
  • Organise initiatives for film literacy (for example film education) in close cooperation with schools and other institutions.
  • Place strong emphasis on European films in particular, films from countries of low audiovisual production capacity.
  • Place strong emphasis on non-national European programming and geographic diversity of non-national European programming, demonstrate a concrete, realistic and strategic development in artistic, organisational and financial terms.

Application Procedure

The Creative Europe programme is managed by the Education, Audiovisual and Culture Executive (EACEA) on behalf of the European Commission. For enquiries and further information, applicants are advised to contact the Creative Europe Desk for their country.

Applications must be submitted to the Executive Agency (EACEA) using the online application form (eForm).

The eForm is available for individual Calls for Proposals, along with relevant guidance documents, on the MEDIA website.

In order to submit an application, applicants must register their company in the Education, Audiovisual, Culture, Citizenship and Volunteering Participant Portal

The tool also allows applicants to upload different documents related to their organisation. These documents have to be uploaded once and will not be requested again for subsequent applications by the same organisation.

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